Louis Vuitton
EST. 1854 ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀Paris
Founded at the dawn of the modern travel era, Louis Vuitton is on a perpetual mission to explore new horizons, propelled by an innovative spirit, boundless creativity, and unparalleled savoir-faire.
Founded in Paris in 1854, Louis Vuitton perpetuates the ambitious vision of its namesake. From his origins as a master trunk maker, manufacturing boxes used to pack both everyday objects as well as voluminous wardrobes, Louis Vuitton and his successors introduced numerous innovations including the advent of the flat-top trunk, lightweight canvas, signature patterns, and the tumbler lock. Today, Louis Vuitton’s legacy is expressed through its rigorous spirit of innovation, the boldness of its creations and an uncompromising demand for excellence.
Created by Georges Louis Vuitton in 1896 as a tribute to his father, the Monogram canvas, a highly coveted material that quickly became a sign of distinction and rarity. Today, the Monogram motif provides endless inspiration for contemporary re-interpretations by Louis Vuitton’s own Artistic Directors as well as artistic visionaries.
Challenge
As a pre-existing brand with a wide range of versatility, and considering this is a study project, the challenges here weren't as significant. That being said, my objective here was to explore my weaknesses as a designer, incorporating new techniques and aesthetics to enhance my skillset. Furthermore, to make it more challenging, I decided to work in a field where I had no prior experience: fashion and apparel.
Solution
To overcome my technical limitations, I relied on tutorials available on YouTube, courses, and books. I sought inspiration both within and outside the realm of design, and as a result, I was able to bring forth a familiar, refined, and appealing aesthetic.
